What is a DBA? A Complete Guide to “Doing Business As”

A DBA, which stands for “Doing Business As,” allows a business to operate under a different name than its registered legal name. Getting a DBA offers several key benefits for businesses, especially sole proprietorships and partnerships looking to establish credibility and protect personal privacy. This comprehensive guide covers everything you need to know about DBAs.

What Does “DBA” Mean?

A DBA, which can also be called an assumed name, fictitious name, or trade name, lets a business legally register to use a name different than the owner’s personal name or the officially registered business name.

For example, if Laura Smith starts a tech repair business, she can register to use a DBA like “Laura’s Tech Repair Shop” rather than simply operating as “Laura Smith.” This allows her business to build its own brand and reputation separately from her personal identity.

Which Businesses Need a DBA

Sole proprietorships and partnerships almost always need a DBA if they want to use a name besides the owner’s personal name. Since they are not formally incorporated entities, they do not have a separate business name by default.

Registering a DBA allows them to open business bank accounts, enter into contracts, and otherwise operate under a business name rather than the owner’s name.

Other business structures like LLCs and corporations can use DBAs but are not required to. They may use DBAs to differentiate product lines, regional locations, or new brands without forming entirely new entities.

How to File for a DBA

The process of registering a DBA varies by state but often includes:

  • Searching business name databases to find an available name
  • Filling out forms with the county clerk or state government
  • Paying filing fees ($10-$100 typically)
  • Placing public notices in local newspapers
  • Renewing the DBA registration periodically (e.g. every 5 years)

Top Benefits of a DBA

Key advantages that make a DBA worth registering include:

  • Opening business bank accounts – Banks usually require a DBA before opening accounts for sole proprietorships or partnerships.
  • Entering contracts easily – A DBA makes it simpler to sign contracts in the business name rather than personally.
  • Limiting personal liability – While DBAs do not provide full liability protection, they do separate personal and business affairs.
  • Defining your brand – An unique, memorable DBA name can help build an identity and draw in customers.
  • Expanding locations or products – Adding new regional or product DBAs avoids forming entirely new entities.

DBAs vs Other Structures

Unlike legal structures like LLCs and corporations, DBAs provide limited legal protections on their own. They make it possible to operate under a business name, but do not fully shield personal assets from lawsuits or business debts the way an LLC or corporation does.

However, forming a full LLC or corporation has more upfront costs and administrative work as well. For very small or early-stage ventures, a DBA can be a simpler option while still achieving some key business objectives like establishing a brand and separating some personal and business matters.

Setting Up Your Own DBA

If you think a DBA may be right for your small business or side venture, the process is relatively straightforward in most states. You’ll need to check your state or county requirements, search business name databases, fill out the right forms, and pay filing fees ranging from $10-$100 typically.

Consult our guide on how to set up a DBA for more specifics on getting started. Reach out if you have any other questions!


Registering a “doing business as” name offers a simple, affordable way for sole proprietors, partnerships, and sometimes other businesses to separate professional and personal matters. By allowing your business to operate under its own unique identity, you can open dedicated bank accounts, limit personal liability, and begin building a customer-facing brand.

That being said, DBAs do not provide the full legal protections and separation that an LLC or corporation does. As your business grows, it is wise to consider taking extra steps to establish a more formal legal entity. But in the early days when you are testing an idea or keeping operations small, the convenience and low cost of a DBA registration makes it a great choice for any entrepreneur.

With just a small upfront filing fee, a DBA enables you to start constructing the public business identity without overwhelming legal or tax considerations. It can provide that push a budding business venture needs to solidify branding, raise external credibility, and separate work and personal life. For small entrepreneurs looking to begin that transition to running a real company, registering a DBA is often the right first step.

Frequently Asked Question

What happens if I don’t renew my DBA?

You should formally cancel it by contacting the registering office if you no longer want to use your DBA to avoid potential legal issues in the future. Some states do allow DBAs to simply expire as well.

Can I open a business bank account with just a DBA?

Yes, banks that require a formal business name to open accounts will typically accept DBAs from sole proprietorships or partnerships.

Do I need a separate EIN if I have a DBA?

No, you can continue reporting taxes under your SSN or existing EIN even with a DBA. However, getting a separate EIN can make managing business versus personal finances simpler.

Does a DBA provide liability protection?

Minimal. DBAs help separate business interactions from personal identity but do not have the liability protections of an LLC or corporation. Additional legal structures should be considered as the business grows.

How much does a DBA cost?

Just the state filing fees, which are typically $10-$100. The administrative process of registering and maintaining a DBA is much simpler than forming an LLC or corporation.

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